Beyond The Label

See first-hand how all four of our distinct recipes got their name. For every one of our whiskey expressions, there’s an origin story that’s as unique as the liquid inside the bottle. Told by Rabbit Hole’s founder and whiskey maker Kaveh Zamanian, this four-part video series is a testament to our unwavering commitment to elevate American Whiskey to its rightful place among the best in the world.

There's No Going Back

From Spain to Kentucky: Dareringer

From the American Oak that grows not too far from us in Ohio, and the Spanish countryside where coopers make our barrels, to the vineyards in Malaga where PX grapes grow, and all the way back to the Southern United States where we make our bourbon, this is the journey of Dareringer.

Creation Is Personal

A motto at Rabbit Hole is “Production is repetitive, creation is personal.” It’s the first thing you see as you walk into the heart of our distillery. It’s an appeal to our core values of originality and innovation. We are a collective of whiskey lovers joined together to carry on the vision set by Rabbit Hole’s founder and whiskey maker, Kaveh Zamanian.

Raise A Glass

This series goes beyond the plate and explores the eccentricities that make up the individual. We want to know more about what matters to them, what inspires them, and what they’re thankful for, once they turn the lights off to their restaurant and head outside of its doors.

From Grain to Glass

Turning a simple grain into a beautiful spirit.

There's No Going Back

Once you decide to go down the Rabbit Hole, 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘕𝘰 𝘎𝘰𝘪𝘯𝘨 𝘉𝘢𝘤𝘬. It’s not a matter of fate, but rather a decision – a choice to embrace your creative obsession, live with passion and be true to your authentic self. Rabbit Hole’s There’s No Going Back video series celebrates individuals of singular vision and genius who have done exactly that. Each video is a raw, intimate and ultimately inspiring look at the life and thoughts of an exceptional creative.